Advisor Essentials
In today’s home services industry, building trust and rapport with the client is paramount. As an advisor, your primary objective is to educate the home owner on the products and services your company provides. It is equally important to establish your own credibility.
Advisor Essential’s will demonstrate the SGI Service Model that involves a thorough evaluation of the client’s system enabling the advisor to provide a comprehensive recommendation. You will practice your presentation using the SGI Principles of Conduct.
Implementation and execution of these standards will result in the creation of lasting relationships with clients because they view you as a true professional and they value your expertise.
Sales should never be deceptive or unethical, this is not the SGI way. We are in the service industry and sales is just an extension of the exceptional service you provide. We serve our clients best when we understand their needs and wants. Clients want choices and they want upfront pricing. You will learn to extend 3 options for the client; repair, rebuild or replace.
You will gain practical experience demonstrating the StraightForward Pricing Guide designed specifically to put customer pricing concerns at ease and to prevent objections. You will also learn the benefits of offering club memberships.
Why You Should Attend Advisor Essentials:
You are a comfort advisor or a selling technician looking to increase sales while exercising integrity and building trust. You need a process that enables you to manage best practices while providing an exceptional level of customer service.
What You Will Learn:
- Identify customer needs/wants and present solutions.
- Understand how clients make buying decisions and recognize the signs.
- Overcome objections using fact-finding questions and active listening.
- Create value in your repair, rebuild, and replacement options utilizing the SGI Service Model including the StraightForward Pricing Guide.
- Experience practicing how to turn a service call into a replacement opportunity.